Have you ever been so excited to finish a work of art that you wanted everyone to see it instantly? Have you been so excited to announce that you’ve been accepted into a group show? What is you have a solo exhibition coming up? How about that write up of your work in a major publication? Well, you can tell everyone you’ve got it happening if you have their email!
It’s so important to get everyone’s emails! The best way to do that is to have a subscribe button on your website or a lightbox pop-up, like I have on my website, asking for visitor’s emails. Once people willingly sign up you know they want to hear from you about what is going on! So, send them a note every time you:
Finish a work of art. Include a photo of yourself in your studio with the work of art. Or, just include a photo of the work of art.
Your work is included in a group exhibition. Send the dates and reception information out so people can go see it! You may want to include a detail of the work that is being shown in the exhibition so that the real unveiling will be at the exhibition (or at least after it opens).
Your work is included in a solo exhibition. Announce it to the world! Send an proper invitation in the email. Add a link to the gallery/institution that you will be showing your work at so that any possible collectors will be able to contact them directly.
Your work has been included in a publication or periodical! Send a copy of the article or a link to it! Feel free to be creative and make a cute photo of it!
You have been accepted into a residency or have been given a grant! Announce it to the world!
Anytime you have achieved something you want to tell THE WORLD about! Whether it is a new set of prints that are now available in your e-store, a public art commission, a meeting with one of your favorite artists, anything!
But, most importantly, net neutrality is still up in the air. This means that free access to your favorite social media sites is in jeopardy. You may find yourself having to pay $5/month for YouTube, Instagram, Facebook, Twitter, you name it! Be sure you that you are ahead of the game by collecting emails of everyone you know on social media platforms so that you can be in touch in any case. Get direct!
Questions? Comments? I look forward to hearing from you!